The friendship between highly acclaimed singer/songwriter and music icon Kasey Chambers and fashion designer Renee Ross (Renee Loves Frances) dates back over 20 years. 

A 15 year old Renee Ross stood in the audience of thousands at a Kasey Chambers concert in 2002 singing her heart out to The Captain & Not Pretty Enough, never knowing that one day they would not only become best friends but also release a fashion label together! 

‘Poetry The Label’ was born from a creative flow the two naturally shared between them and although they have dabbled a little in a few fun releases throughout the years, they both agree that they have only really found their true Poetry voice now and credit this ‘Wilde collection’ as their new beginning. 

With Kasey’s love for fashion, connection to creativity and design mixed with Renee’s skilful experience and new found appreciation for innovative, sustainable fabrics & handmade dyes the combination between the two has created a never-before-seen collection that embraces many unique designs that make no two pieces the same.  

Where fashion and art come together to create Poetry. 

The namesake inspiration and label muse Poet is Kaseys teenage daughter and she has even collaborated on some of the designs. She also models alongside Kasey to share their special creative connection between mother and daughter.  

The new-voice Poetry label- “The Wilde collection” shares a release date with Kasey’s 50th birthday June 4th 2026 as a celebration of her deep belief in how much clothing can help represent embracing our beauty at any age.  

“True style to me, is wearing on the outside who we truly are on the inside….

……beautifully flawed & poetically imperfect.”

Kasey Chambers